Meet Daniel Osman, Account Manager at Warranty First

From washing trucks in his dad’s vehicle logistics yard as a youngster to building a successful career in the vehicle rental industry, Daniel Osman has always had a connection to the motor trade.
With more than 15 years’ experience spanning branch management, operations and business development, Daniel has recently joined Warranty First as Account Manager for South Wales and the South West. Bringing a wealth of commercial experience and a passion for building strong relationships, he’s looking forward to supporting dealers, developing new partnerships and driving growth across his region.
We caught up with Daniel to find out more about his career journey, why honesty and trust are at the heart of great customer service and how his love of cycling has resulted in a rather impressive collection of bicycles!
What do you do at Warranty First?
I’m an Account Manager for South Wales and the South West of England.
How did you find your way into the motor industry and eventually to Warranty First?
My dad was in the motor industry, running a car logistics business. I remember from an early age being in the yard washing the trucks on a Saturday morning!
For the last 15+ years, I've worked in the vehicle rental industry, covering all aspects of the business, including Branch Manager, BDM, Operations and, most recently, Business Development Director.
Having worked in the same sector for such a long time, I felt it was time for a change and to explore a slightly different niche.
What does your role involve when you’re not answering questions like these?
My role involves getting out and meeting dealers, bringing new dealers into Warranty First and supporting existing dealers with any issues that may arise with warranty claims. Ultimately, it's about helping them become more profitable.
What would your colleagues say you’re the go-to person for?
Right now, being so new to the business, probably not a lot! But if they need to know anything about cycling or vehicle rental, I'm the guy. I'll definitely be the person on the phone asking questions!
What do you enjoy most about working with dealers and customers?
I love building relationships and partnerships. I enjoy being able to support customers and help them achieve their goals.
What’s the most satisfying problem you get to help solve?
Helping dealers sell their products with more confidence, while being able to offer such a valuable product to their customers.
In your view, what makes brilliant service and support?
In my opinion, it's honesty and trust. Being honest with someone, whether you're delivering good news or bad news, is key to building a long-term partnership.
What’s one thing about Warranty First that might surprise people?
The number of vehicles on cover and, honestly, the level of cover offered.
What are you most excited about over the next 12 months?
Being able to deliver strong growth in my area.
Finally, give us a fact about you that has absolutely nothing to do with warranties...
I own five bicycles, and if my wife asks, they only cost me £500 in total!
Insights on getting the most from your dealer partnership.
Learn how successful dealerships build warranty revenue and keep customers coming back


